Privacy

Privacy Policy

Effective date: 2026-06-24 · Last updated: 2026-06-24

PureFeed's entire business model is paid subscriptions, not ads. We don't sell your data, we don't use it to train generalized AI models, and we don't look at any content behind a login wall. Read on for the details.

1. Who we are

PureFeed ("we", "us", "our") is a Chrome browser extension and accompanying web service operated by Nexlr Pvt Ltd. PureFeed classifies publicly visible social media posts and helps users filter their own feeds based on category and quality scores.

You can contact us at support@purefeed.io.

2. Limited Use disclosure (Chrome Web Store)

PureFeed's use of information received from Google APIs, and any data accessed via Chrome browser APIs, adheres to the Chrome Web Store User Data Policy, including the Limited Use requirements. Specifically:

3. What we collect

3.1 Public post content

When you visit Reddit, YouTube, or X (Twitter) with the extension installed and enabled, our content script reads the publicly visible title, description/body, creator/channel name, and URL of posts on the page so we can classify them. We then compute a SHA-256 hash of the normalized text.

Where the post text actually goes. When a post is not already in our cache, the following data leaves your device:

  1. Your browser sends the post's title, description, creator name, and URL over HTTPS to PureFeed's backend on Vercel (United States).
  2. Our backend forwards just the post text (no IP address, no install ID, no user identifier) to OpenRouter (United States), which routes the request to Google's Gemini Flash model.
  3. Google's response (category + numeric scores) is returned to our backend, written to the shared classification cache keyed by content hash, and returned to your browser.

Cached classifications are reused for all future requests for the same content from any user — neither OpenRouter nor Google sees the same post twice. Per OpenRouter's and Google's API terms, post text submitted via the paid Gemini API is not used to train their models.

We do not read:

3.2 Classification results (shared cache)

Once classified, post text, scores, and categories are stored in our database keyed by the content hash. The same hash from any user returns the cached classification. This shared cache is what makes the extension affordable — popular posts are classified once, not per user.

Classification rows are not associated with individual users; they are content records.

3.3 Account data (only if you create an account)

If you sign up (required for the Pro tier or cloud-synced preferences), we collect:

3.4 Anonymous usage telemetry

We collect aggregate, anonymous daily counts to operate the service: posts classified per extension install per day, cache hit rate, error counts, and adapter health. These are keyed by a randomly generated install ID stored locally on your device. They are not linked to your account or identity.

3.5 Feedback

If you press the thumbs up/down on a classification, we store the vote linked to the classification (not to you).

3.6 Support correspondence

If you email us, we store your email and the contents of your message to respond.

4. What we do NOT collect

5. How we use your data

DataPurpose
Public post contentClassify it via Gemini (Google) and return category + scores
Content hash + classificationCache results to avoid re-classifying the same content
Email + account dataAuthenticate you, sync your preferences, manage your subscription
License key + subscription statusDetermine whether you have free or Pro features unlocked
Anonymous telemetryDetect platform breakage, monitor cost, calibrate the free-tier usage cap
Feedback votesImprove classification accuracy in aggregate; training data for our own future model

We do not sell, rent, or share your personal data with third parties for marketing.

6. Third parties we use ("sub-processors")

ProviderWhat they receiveWhy
Google (Gemini API) via OpenRouterThe public post text being classified. No user identity.LLM classification
SupabaseAccount data, preferences, classification cache, license recordsDatabase, authentication
VercelHTTP request data for the backend APIHosting
Dodo PaymentsYour name, email, billing country, and payment details (entered on Dodo's checkout — we never see your card)Payment processing, subscription management
SentryError reports including stack traces and snippets of the data being processed at the time of errorBug detection
Email provider (Resend or equivalent)Your email address and message content for transactional and digest emailsSending email

7. Server logs and security

Our backend may briefly retain HTTP request logs (including IP address) for up to 30 days for abuse prevention and debugging. Logs are not used to build user profiles and are not shared. We use HTTPS for all network communication.

8. Data retention

9. Your rights

Depending on where you live (GDPR/UK/CCPA jurisdictions in particular), you have the right to access, correct, delete, export, and object to processing of your personal data, and to withdraw consent. Email support@purefeed.io to exercise any of these rights — we respond within 30 days. You can also delete the extension at any time via chrome://extensions/, which stops all data collection from your device.

10. Children

PureFeed is not directed to children under 13 (or under 16 in the EEA/UK). We do not knowingly collect personal data from children.

11. International transfers

Our servers are hosted on Vercel and Supabase, which may process data in the United States and other regions. Where required by law, we rely on Standard Contractual Clauses or equivalent safeguards for cross-border transfers.

12. Changes to this policy

We may update this policy. For material changes (new sub-processors, new data categories, changed purposes), we'll notify active users via in-extension notice or email at least 14 days before the change takes effect.

13. Governing law

This policy is governed by the laws of India. Any dispute will be resolved in the courts of India.

14. Contact

Nexlr Pvt Ltd
Email: support@purefeed.io
Website: https://purefeed.io